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Developing a Business Plan, Part 2

In part two of this five-part series, participants will focus on these areas of the marketing plan:

  • Market research.
  • Economics.
  • Products.

The research and economics sections answer the ‘Why’ and ‘How’. The marketing plan will be the basis, later, of the all-important sales projection. No matter how good your product and your service, the venture cannot succeed without effective marketing. And this begins with careful, systematic research.

  • What do you know about your intended market?
  • Do you know the difference between primary and secondary market research, and how to utilize them for your business plan?
  • What do you know about your market? (i.e.: size, % share, demand, trends, growth potential, barriers, market change anticipation, etc.)

Use the business planning process as your opportunity to uncover data and to question your marketing efforts to gain clarity and an honest perspective.

Registration is required to receive a webinar link.

Thursday, January 7 at 12:00pm to 2:00pm

Virtual Event
Event Type

Lectures & Presentations, Training & Development

Events by Audience

Students, Faculty & Staff, General Public

Events by Interest

Jobs & Professional Development

Website

http://miamioh.edu/regionals/SBDC

Group
Ohio SBDC at Miami Regionals
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